While some people may qualify for a public program to help pay for long term care expenses, most people use a variety of options, including long-term care insurance, personal income and savings, life insurance, annuities and reverse mortgages to ensure they can pay for the care they require.
Some average costs for long-term care in the United States (in 2010) were:

• $205 per day or $6,235 per month for a semi-private room in a nursing home
• $229 per day or $6,965 per month for a private room in a nursing home
• $3,293 per month for care in an assisted living facility (for a one-bedroom unit)
• $21 per hour for a home health aide
• $19 per hour for homemaker services
• $67 per day for services in an adult day health care center

https://longtermcare.acl.gov/costs-how-to-pay/costs-of-care.html

Why is this important? Help your clients understand that the lack of proper planning can result in a financial disaster.